This is a Popularity Contest

Today I was messing around with Google's keyword tool. This is basically a tool tells you what words people are searching the net for, and in what numbers. That in itself seems quite harmless and you could even say quite boring.

But this tool can be used for good or, more interestingly, for evil.

Allow me to illustrate. You could compare the terms "bmx" and "sluts".
If you did you might be suprised to find that "sluts" are only marginally more popular than "bmx", with "sluts" being searched on average 3,350,000 times a month and "bmx" close behind with 2,740,000 searches a month. On average that is. Of course there may be seasonal variations and you might find, for example, that sluts are less popular at Christmas, while bmx increases in popularity.

If you were then to combine those terms and get the figures for "bmx sluts", you would find that roughly 16 hopeful kids a month are searching for those words. Useless, but interesting.

Now for some more useful, but maybe less interesting numbers.

Below is a table for the search quantities for most of the larger bmx companies. The search numbers are a monthly average over the last 12 months and I've added "bmx" after each company name just to make sure that all searches actually are for a bmx company rather some contraption that will allow obese middle aged women pedal while watching Oprah - think "fit bikes"

Search words

Avg. Searches / Month

Mongoose bmx

33,100

Gt bmx

22,000

Haro bmx

18,100

Fit bmx

12,100

Animal bmx

11,800

Eastern bmx

9,900

Diamondback bmx

9,900

Sunday bmx

8,100

Odyssey bmx

8,100

Macneil bmx

8,100

Schwinn bmx

5,400

United bmx

5,400

Subrosa bmx

4,400

Huffy bmx

4,400

Federal bmx

4,400

Specialised bmx

4,400

FBM bmx

4,400

We the people bmx

4,400

Mirraco bmx

3,600

Felt bmx

3,600

Fly bmx

3,600

Mosh bmx

2,900

Profile bmx

2,900

Verde bmx

2,900

Primo bmx

2,900

Premium bmx

2,400

S&M bmx

1,900

Simple bmx

1,900

Mankind bmx

1,600

Mutiny bmx

1,600

Shadow conspiracy bmx

1,300

Standard bmx

1,300

Shimano bmx

1,300

Khe bmx

1,000

Skavenger bmx

1,000

Giant bmx

1,000

Volume bmx

1,000

Proper bmx

880

Éclat bmx

720

Terrible one bmx

390

Gsport bmx

320


Now for some commentary on these ground breaking numbers:

  • Mongoose, GT, Haro, Schwinn and Huffy probably get a pretty good boost from old schoolers looking for rusty old frames to re-chrome impress their friends and sell on ebay for US$3,450. At least, I hope so.
  • Fit are as popular as they seem to be.
  • Animal are right up there, just behind Fit without even making frames or bikes - Not bad.
  • Mosh are matching it with a few big names with out actually existing any more.
  • Shadow Conspiracy tie with Shimano - Well done.

So there you go, the figures aren't 100% accurate, but not bad for a rough idea of what people want.

0 comments:

Post a Comment

Note: Only a member of this blog may post a comment.

 
EatonWeb Blog Directory Extreme Blogs - BlogCatalog Blog Directory blogarama - the blog directory Total Blog Directory Retail Displays :: Pull Up Banners :: Retail Display Stands