Showing posts with label interview. Show all posts
Showing posts with label interview. Show all posts

Charles Chappell / BlueSix Bikes Interview

I occasionally ride with a guy who’s a machinist and is obsessed by titanium. As you’d expect from a guy of that description, his bike is like a half titanium cyborg of a bmx with all the usual suspects like spindles, axles, pegs, bar ends, bolts, cranks, but also a stem that he’s chopped out of a solid ti block complete with a Transfomer logo milled into the front of it. It’s not lighter than an alloy stem – he just a titanium nut.

My point here is that there’s something about titanium that gets a hold on people. It could be that it’s used in jet engines and spacecraft and just about any self-respecting high performance machinery, or it could be that metallic white freshly machined look that it has raw. I myself have been known to shell out Ebay dollars on off-cuts for future projects that are still in the future and I just like that you’re holding in your hand a piece of metal that looks heavy, but feels light. It’s like magic, although “excellent strength to weight ratio” may be a slightly more accurate technical description.

So if you’re a machine head, chances are you like titanium. Combine that with the fact that if you ride bikes, chances are you’re conscious of the weight of your whip and then it’s clear that there’s a bmx market for the stuff. Of course it’s been played with it before – think RNC, Knight, Brand X – but you’d have to say with limited degrees of success.


Hold on a minute! This ain't the same ol' same ol'. The fact that this BlueSix upgrade decreases the weight of a pair of Odyssey PCs while simultaneously increasing the potential colour combinations, means that it's impossible for anyone to convince me that it wont be a winner.

But the current titanium-man-of-the-moment is Charles Chappell. You’ve probably heard of BlueSix Bikes – he’s the man behind it and is definitely doing things a little differently. The name BlueSix says a lot in that it sums up his idea to simplify and standardise the tools you need to work on your bike by designing hardware upgrades that all use a 6mm allen key. On top of that he’s going outside your standard stem and crank bolts and doing product specific upgrades for parts like the Gsport Ratchet and KHE Geisha freecoaster. They’re all CNC machined from Ti6Al4V titanium alloy, are available in anodised colour variations and look the goods.

Charles was up for answering a few questions about BlueSix and he’s dropping some new product as well, so if you like your bike tight or light, read on:

The Interview:

Jeff: Hey Charles, thanks for being up for saying a few words and showing us some of your new stuff, could you just start us off with a basic run down of how and why you started BlueSix Bikes and the idea behind it?

Well, I've aspired to start a little bike company since I began riding at age twelve. I have always had fun modifying my bike and drawing up new ideas for parts. I guess I felt it was time to fulfil my childhood dream.

The idea behind Bluesix is to make your bike exactly how you want it. What I like about bikes is they are half way between a skateboard and a car. You can ride it and have fun doing tricks, but you can customize it like a car. I just wanted to focus on upgrades and small specialty parts that add the finishing touch.


The official finishing touch


Doing titanium bolts and hardware is pretty specific and at the high end, price-wise, when it comes to bmx parts, but it seems like there’s plenty of people keen to lavish hip pocket love on their bikes.

I don't think the prices are out of reach for most people. I mean, there are plenty of people that buy new frames or parts just to keep their bike fresh. A 20 dollar axle bolt isn't much compared to a 300-400 dollar frame. I just think that people have a hard time justifying a 20 dollar bolt when they usually cost 3 bucks. Bluesix may not be for everyone, but there are people out there that understand how much goes into a Bluesix product and are willing to pay a premium price.


You like? Pay the premium and ratchet your Ratchet up a notch

Generally speaking, how’s business? Can you tell us what kind of volumes you’re pumping out? What’s your big seller and which colours are people most into?


I keep busy. There are some products that collect dust, but some of them are gone as soon as I get them. I work with very small volumes, anywhere from 25-500 units depending on the product. Stem bolts sell the fastest with crank bolts close behind.

As for the colors, Raw Ti is the most popular. I sell quite a bit of Gold, and Stealth Grey would sell a lot if I could recreate it.

I think I’m right in saying that you do all the machining yourself (?), in your apartment (?). Could you tell us a little about your set up – how big / small it is. You’ve obviously got a lathe in there, but any other machines that you fire up of an evening?

I do not do the production work myself. I would go insane if I attempted to manually machine every bolt on my mini lathe haha. I have a few manufacturers that I work with. The titanium stuff is made overseas to keep the stuff affordable and the aluminum stuff like the 7075 washers and Geisha conversion collars are made here in Lawrence Kansas by a local machine shop. I looked into getting the Ti stuff made here in the states, but it would not be possible to offer the current prices or the warranty.


The Geisha conversion kit: I told you this was more than just some fancy titanium shit


Collars made in the US of A, bolts in the PP of C

I have a small room in my apartment that I call “The Lab”. It's not quite big enough to be considered a bedroom, more of a study room. I have a 7 x 12 mini lathe that I use to modify stuff, make prototypes, and small runs of simple stuff like spacers and adapters. I have a lot of fun with that thing and I am always buying new tooling for it. I'm not sure how my neighbors feel about the noise, but I haven't gotten any complaints. I have a milling attachment for it, but I haven't gotten much use out of it so far because it takes so much time to set it up. I have an anodizing station that I set up and one of the cool little machines I have is an ultrasonic cleaner. I was talking to an engineer at work when I first started anodizing and told him about how I had to clean each bolt individually with a rag and acetone. It was time consuming and the colors didn't come out very consistent. He told me about his anodizing experiences and gave me a line on an ultrasonic cleaner that uses ultrasonic soundwaves to thoroughly clean all the microscopic crevices, and I can clean a bunch of bolts at the same time. My life has been much easier since.


Straight out of the lab: Some new stuff from BlueSix. "Clear mouldings + anodized titanium upgrades = positive consumer response" - Jeff 2009

Anodizing titanium – is it exactly the same process as anodizing aluminium?

Titanium anodizing is quite different than aluminum anodizing. Basically the way aluminum anodizing works is colored dyes are absorbed into the small pores in the surface of the metal. Titanium anodizing doesn't use dye at all. The colors are dependant on the thickness of the oxide layer which is determined by the amount of voltage applied. For example, Blue is about 30V, Gold 60V, Purple 75V, Green 100V. You can get a whole spectrum of colors and shades. The way it works is the light is reflected off of the surface and the different wavelengths are perceived as colors through the human eye.


These anodized titanium crank bolts are actually all the same colour. It's just them damn wavelengths fuckin' with your eyes' perception again!

People can get pretty tense and opinionated about light weight parts and although the shouting has (mostly) died down and just about everyone at least considers the weight of their bike, even if they’re not obsessed by it. Do you think people are into BlueSix upgrades more for the way they look and the dialled detail that they bring to your bike or the performance factors like the weight and the 6mm standard?

It depends on the person. Some people have fun with finding ways to see how light they can get their bike, but I think most people are into Bluesix because the stuff makes your bike easier to work on and the stuff looks awesome.

To the standard questions now - well, they’re standard for the one interview I’ve done so far, but anyway… In your opinion, is there something that BMX design needs more of?

I think bmx is evolving in the right direction. I would like to see more focus on standards. We need to decide on one bottom bracket size because I've seen a few of my friends get a new frame and had to wait until they got new bearings to ride it. I guess companies would sell less bottom brackets, but it would be easier on the consumer. Also American companies need to go metric. S&M/Fit knows what's up because they switched their stems to metric so people don't have to use a 1/4” allen key anymore. Now Profile needs to follow and make it easier on everybody. I watched one of my friends search through a tool box trying out each size allen key in his profile cranks. I told him it was a 7/32” and he didn't have the right size so he ended up riding with loose cranks. I hooked him up with Bluesix bolts so he doesn't have to worry about it now.


6mm is the new 7/32”

Something it could use less of?

Holes.

What are some of the other BMX companies, or brands outside of BMX, whose design and / or outlook you appreciate?

My inspirations stem from my favorite companies when I was young; VG made all kinds of little parts that made the bike come together as a whole, and Brand X produced lots of Ti stuff that made people drool.

I look up to Chris King and Thomson for their high standards, Tree for how much thought is put into their products, Fly for being innovative and changing the standards, and G-sport for making strong and reliable designs.

Brands outside of bmx that I find inspiration in are VW, Lamborghini, and BMW.

So it’s all going along smooth and you’ve got some new products in the works. How far do you want to take it? Would you move outside doing only Ti stuff and maybe move on to doing hubs or other parts? What about going outside the bmx market – those roadies seem like they ain’t short of a buck?

The sky is the limit. I didn't plan on starting a bolt company, or making so much titanium stuff, it just happened. I just went with it and people kept requesting different bolts, so I made what they wanted. I've been putting in a lot of time in designing parts like stems and hubs, but it will be a long time before they are ready because I like to take my time and make sure it comes out exactly how I envision it. I want to work with team riders and make stuff they like. My dream product is a freecoaster that doesn't suck. I really want to offer affordable grade 8 steel versions of the bolts. I'm going to interbike this year so hopefully that will open up some doors for me.

As far as venturing outside of bmx, I would like to make stuff for all kinds of bikes since I love riding anything with pedals, but I don't really have any plans for it right now because I have so many ideas for bmx.



In the case that you picked that the Odyssey PC upgrade at the top of the interview was shown without bearings or bushings... That's because it's still in the prototype phase. Charles is currently messing around with needle bearing and plastic bushing combos, but here's the inspiration - a bent stock PC spindle. So he's beefed up the Ti and, of course, it'll come 6mm equipped

Shout outs? Final words of wisdom?

I would like to thank my mom for everything. She would always keep me busy with projects and taught me how to make stuff. My wife Rachel has helped me so much with Bluesix. Without her none of this would be possible. Shout outs to all my homeboys; Na, John, Daniel, Goldfanga, Abe, T-Love, Damon thanks for the solidworks help, Kyle, Dave, My nephew Chris the pigeon man, Dirty Joe, Lucas, Ben, Wiley, Mo, Adam, my team riders Jon Saunders and Big James, Tom from Empire thanks for generating a huge spike of interest, Rayn from Danscomp thanks for the technical help, Brian from Re-cylery thanks for hookin it up, thanks to everyone that has bought a Bluesix product I really appreciate your support, and of course thanks to Jeff for this interview and letting people know what Bluesix is all about.

Final words of wisdom: Life is short so keep it real and do whatever makes you happy.

...
you can't fault that, but you can head over to BlueSix if you want open your wallet for any of the stuff above.

Jimmy Röstlund / Eject BMX Interview: Part 2


If your thinking "What's this? Who the hell is Jimmy Röstlund?" then you obviously haven't read part 1, and you should check it here. Otherwise, please read on... ------------------------------------------------------------------------------------------------------

I had seen a few pics of the hub in mags and what-not and it looked pretty slick, but I was in a bike shop one day, just having a look around, and the guy behind the counter said “check this thing out” and started taking apart your hub. The tolerances between the cones, bearings, shell was all so precise it was like it was part of some kind of high tech machine part – maybe like a piece of a helicopter or something. And it turns out that you used to work as a “helicopter component technician” (not as rad as it sounds apparently) amongst loads of other stuff. Do you think that kind of work has had an influence on your design work, or the kind of stuff you want to design? Outside of bmx what other stuff influences you design work?


I've never really tried to pinpoint where my "design style" comes from. I've just always had this tendency to like things that are no-frills, straight forward and functional and of course - well made. I've always been rather meticulous about that I do and I want everything to be as close to perfect as possible and to meet my high standards. I can't stand doing shit half-assed. There has been times when some parts or prototypes have not met my expectations and when that happens it really brings me down, but at the same time that pushes me to step it up and make sure it works out better next time. Unfortunately I'm not always the person in control.

As for influences... I don't really feel influenced by anything in particular, right now I can't think of any real influences at all. I often see stuff that sparks ideas, even if the thing I see is something completely different from the idea it sparked. Not a perfect example of that statement is the original idea for the front hub that I got when I saw the Brunn straight pull hub, which looks and works rather different from what I ended up with.



Talking about the tolerances in the hub. You got the initial production run machined in Sweden, but now that they’re being made by Simple, I’m assuming they’re done in Taiwan. Were there any issues with getting the same level of control over production once it was moved halfway across the world? What’s the set-up like over there?

With the hubs that were made in Sweden I actually got to assemble every single one myself, so if any of the tolerances were out I would notice it right away. Since I also drilled and countersunk every single spoke hole on the entire batch by hand, which meant that I physically held every hub shell in my hands and could identify flaws that way. It’s obviously not going to be like that when you step it up and take your business to Taiwan. So yeah... there have been some issues. Mainly in the first batch where the tube spacer preventing bearing bind was slightly too long and caused a wobble in some hubs. I was so frustrated about that whole deal and it almost made me want to give up.

The communication with the factories is definitely the biggest issue that I’ve noticed. You really have to deal with a good agent that can translate and communicate the specifics of what is asked of them. Sometimes this does not work exactly as it should and there have been a few occasions where samples are made from the wrong set of drawings for example. Or the time when we wanted a prototype frame with no brake lugs and the dudes in the factory just assumed they were missing from the drawing and welded them on there anyway.

I’ve still not been over there, so I have no first hand experience of what the set-up is like. I’ve seen photos and I’m sure a few people would be surprised at the fact that it’s not this super high tech place with a spotless machine shop floor. From what I've seen it's more like an Asian food market style setup, but somehow they manage their stuff quite well.

Some of the most respected BMX brands still have their manufacturing done in the US while some of the most innovative have it all done in Asia. What do you make of the whole USA v.s Taiwan thing?

I honestly think that as long as you source a good vendor and agent, then the manufacturing quality is on par with US made products most of the time. Sometimes it can probably even be better because they do have excellent techniques and capabilities over there. But the prestige of having a “Made in USA” stamp on a product will probably never wear off. Although the price/quality ratio won’t compare to Taiwan made products.

Alright, multiple choice: There’s a couple of hubs from Éclat and KHE, that came out a bit after the Eject hub. Was that: a) Something you were involved in b) Something else

b) Something else. The official statement from both KHE and Éclat is that prototyping was under way in parallel to my hub being released by Simple and that the design similarities are a coincidence.


Shit's getting flangeless round here...

Did you patent the design and did you approach any other companies with it? And is that the way you want to keep working. Designing stuff on your own and then licensing the designs out to other brands? What would be your ideal work / life set up?

I never did any patenting. Looked into it a little bit but soon realized that it was going to take too much time and effort for something that might not be fruitful in the end. It's been pointed out by many people on BMX forums and whatnot that the “flangeless” design has been around for a long time. It’s been seen on wheelchairs and road bikes before, although that was something I was not aware of at the time when I started working on the design. That means the flangelessness would not have been a patentable aspect. Neither would any of the other features on their own, since none of it was new technology. But the concept of the hub with a replaceable guard might have been.

(edit: I challenge anyone to use the word flangelessness in a conversation that is not about the Eject hub)

The "licensing" thing with Simple only just came about since I was helping out with their other drawings and designs anyway. Then I had the hub thing on my own, but it just made sense to team up and get it all made at the same place. Helped me out a lot for sure, since all the production and distribution channels were already in place.

I'm not the kind of person that will be happy just working in an office environment or just work in a manufacturing environment. I want the best of both worlds. I love working with my hands and actually make stuff myself, but I also love the office part of it as well, coming up with the designs, graphics and so on. For a long time I've been dreaming about having my own prototype / small run machine shop. That way I could earn my living making prototypes and small production runs of stuff (not necessarily for just BMX companies). All the while having the chance to make my own parts and whatnot. But I don't know how a business setup like that would work in real life.

Just about every new part that comes out has it’s fair share of loud online critics. Like there is some kind of in-built progress-phobia in people. Maybe it’s just a bit of healthy caution – I don’t know. But especially if something has a low weight, or a low top tube, then people really get stuck in to it. Good design generally is supposed to make life easier, but a lot of people don’t want the design of a frame or part to make a trick easier. What do you think about that? Is that something that a part design should take into account?

I think that the parts you put on your bike should serve one purpose: To enable you to ride the way you want. If the way you ride, or want to ride, requires you to have a top tube that touches your bottom bracket, then that's just fine by me. Personally I don't really agree with the look of the extremely low top tubes and I have a hard time seeing why it would make tricks easier, so you probably won't see me design or be overly eager to draw a frame like that. But to each their own.

In my personal opinion a part should not restrict your riding, only enhance it, so designing a part that's only good for certain tricks doesn't make much sense to me. The big bar trend has gone a bit too far, which I would assume most riders agree with. I can see why the bigger bars came in the first place - it makes sense to have a comfortable placing of your hands, right around the width of your shoulders, and to not be extremely hunched over. For a time there they were just too narrow and low! But when they become so wide that even the bigger guys have a problem reaching the grips, then something's not completely right. Same deal as usual with the riders pushing a trend too far.

As a reality check, just compare it with doing push-ups... if your hands are placed too far apart or too close it makes it harder and it restricts movement. With the hands just a little wider than your shoulders that's when you have the most freedom of movement and strength. Common sense to me. But then again.. there are many young little kids out there that can hardly reach their grips who shred way better than me, so who am I to talk? Imagine what they could do with a bar their size though...

In your opinion, is there something that BMX design needs more of?

As for good design many bases are covered I'd say, but I still think there is still plenty of room for improvement. I just like to see when companies really take the specifics of how we ride and how our bikes and parts are put through stress and incorporate that in their design/engineering. A BMX is not like any other bike, what works for a mountain bike for example, might not work so good for a BMX. At least not without some adaptation.

Something that you think it could do with less of?

What we don't need more of is the philosophy that just cutting another hole somewhere constitutes "new innovative design". I'm not pointing fingers here, there are plenty of companies guilty of that. In my opinion there's more to it than just removing material "in places where it is not needed". I also don't think we need plastic in more parts of the bike.


Simple's V1 System stem - the CAD model then the finished product. Not often you see holes being removed from a product during it's development

Other than Simple are there other BMX companies, or brands outside of BMX, who’s design and / or outlook you appreciate?

Within BMX there are a few companies that you really have to look up to. I can't get away without mentioning Odyssey, they have had their fair share of freaky products in the past, but they've really been on the forefront of materials and design development in the past few years. That along with their excellent idea of quality and standing behind their product. That's just something you have to respect.

I also admire Fly Bikes for trying different things and thinking outside of the box. They have had some products that didn't work out, but all in all they've pushed BMX in a better direction. In general, I like the smaller companies that do things their own way, putting their heart and soul into it and not just trying to play on the latest trend. Tree Bike Co. is cool as well and we should all be eternally grateful to Standard Bykes and S&M for pushing frame design in the right way back in the day.

Outside of BMX I think it's not a big surprise that I like Apple Computers and most of things they do, the quality and their well thought out design in both hardware and software, I just can't help being impressed.

Where do you want to take Eject in the future? Are you keen to keep collaborating with companies like Simple or would you one day like to make it a stand-alone parts company? Any plans to branch out and design stuff outside of bmx?

For the future my only plan is to keep doing what I do and hopefully make it grow. Taking it in the direction of a stand-alone parts company is definitely somewhere I'd like to see it go later on and hope I will be able to take it there. It's not going to happen overnight, that's for sure. Right now I do all of this outside of my normal full-time job and it takes up a lot of my spare time and takes time away from the people around me.


CAD of the Tempered Bikes stem that Jimmy helped out with. Check their site and some pics of it here

I do quite enjoy working with different companies as I have done now the past year where I've been able to offer my help to a couple of Australian bike companies, namely the not-so-unknown Tempered Bikes and a small company from Cairns named Nightfall Bike Co. I've helped these guys out with the CAD stuff making some drawings and 3D models, not so much with the actual design work - I've just interpreted some napkin drawings basically.

I can't imagine my passion moving too far away from BMX, but if the opportunity arises I'd be happy to do design or drafting / 3D modelling for other types of products and businesses as well. I don't see the reason for limiting myself to just one thing.


Ahhh... and you were wondering if there would ever be a cassette version the Eject hub. Time will tell

Shout outs? Final words of wisdom?

Big thanks go out to my good old friends in Sweden for helping me out when I first started Eject. If it wasn't for them I would not have been able to afford making the initial prototypes (it was really tight with the money back then). I miss you guys, come over here and visit me, the flight is not that bad!

I also have to thank the guys who bought the hubs from the first, Swedish made, batch and who spread the word and gave me input about them. Greatly appreciated! Then of course I have to say thanks to Niels and Simple Bikes for the opportunity to be part of the company and getting my work out there, it's been a great ride so far and I hope it'll go on for a long time.

Moving overseas has been largely a great experience for me and I'm very happy to have made so many friends here in Melbourne. Many of whom are extremely dedicated to the well being of the BMX scene and are passionate about their endeavours and doing great things within the industry. Cooper, Flagz & Jay, who were instant friends to me from he start. All of the Focalpoint crew and also the other locals who have all really made me feel right at home here - it means a lot. Cheers guys!

And of course thanks to you Jeff for thinking of doing this interview.

The End
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Question: When a bike company owner has a kid, what does his design guy get him for a present
Answer: This...



Niels at Simple had a baby recently and Jimmy has used CAD trickery to create a virtual present. Of course you'll notice that the new generation don't run seats... and I think I recognize that hub.

Congrats Niels!

Jimmy Röstlund / Eject BMX Interview: Part 1

A couple of months ago I decided that rather than posting up my opinions based on absolutely no bike industry experience whatsoever, I'd try and get some people who actually know what they're talking about to say some words that I could put on this thing and enlighten you.

Around the same time I was thinking about interviews, I made a post about Simple Bike Co and specifically mentioned that I liked the fact that they don’t do loads of colour variations. A few hours after I published it the Defgrip stamp of approval was given to the Eject BMX blog, I followed the link and, predictably, discovered that Simple were set to release a range of new colours. But, I also discovered that Jimmy Röstlund, who basically is Eject BMX, also does design work for Simple and is currently living in my home town of Melbourne.



Still, it took me a while to put two and two together. I was a fan of the Eject hub and of Simple's design style, and Jimmy is obviously right into the design side of bmx and knows how to string some words together - so I should hit him up for an interview. So I did, he was keen, I wrote some stuff, he wrote some more, and now you can read it. Oh yeah, and it's really long so you'll get the second half later in the week.

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Jimmy Röstlund Interview: Part 1


Despite spending my $20,000 for a design degree, I’ve always thought that Universities were a bit over-rated. True, they’re a good excuse to drink and talk to girls, but they’re probably not the most effective way of learning to do something. Often the best way is just to do it. Like when a skatepark kid asks how to learn some trick – the best answer is usually just to have a go at it – not to go home and watch 20 how-to-videos.

What I’m getting at here is that Jimmy doesn’t have any formal design training – he’s just doing it. He does his thing under the name of Eject BMX and responsible for the Eject front hub, which is now made by Simple. He also helps out with design for Simple and since coming to Australia, has done bits and pieces for a couple of companies over here, namely Nightfall Bike Co and Tempered Bikes. So… to the questions:

BMXtec: How did you get started with designing things and how much work have you put in over the years to make it all happen?

Jimmy: It's not very easy to answer the question about how I started, at least not to pinpoint it exactly. I've always been the kind of person who would modify things to work better or work in the way I liked them to work. This goes back to when I was a kid, building cars and crazy things out of Lego. I used to love that stuff and I did not hesitate to make my own Lego pieces to make a construction work better.

As for BMX parts I guess the first thing I designed was a rear hub, a pretty massive thing, that was going to work as a left side drive hub via an adapter piece that could make use of a right hand drive freewheel. This was before the age of LHD freewheels and quite a few years before cassette hubs made their debut in the freestyle world. That hub never even made it to the prototype stages, mainly because I did not have the money or the contacts to get it made. I think I was 16 or 17 at that time. After that I made some small bits for my own bike such as a bolt on front hub guard "fork spork" thing and home made knarps that could be used inside an existing gyro/oryg splitter housing. So you could get any brake cable and make it into a gyro cable.
By now I've done many hundreds, if not thousands, of hours of work in my spare time outside of my regular job and I've almost got a whole bike of "my own" parts in my CAD folder on the laptop.

What’s your basic design philosophy? To design fancy shit and get famous? That was pretty much the attitude of most when I was at Uni. Obviously that’s not what you’re about, but what are you about?

My basic design philosophy would be to keep it simple, no pun intended, however corny that would sound. I've never been a fan of stuff that looks like they're out of some space ship or have come straight off some Mountain bike full of parts from a CNC masturbator's wildest wet dreams. I've never had it as a goal to become a famous designer in any way, to be honest I've never even really considered it even being a possibility. That a considerable number of people know me from the work I've done so far is really something that I never imagined that it would happen and I'm stunned. I really just want to try to make my own little whims and ideas work in theory, first in the CAD program on the computer and then possibly become reality in the form of at least prototypes. Production is always a bonus. By that I'm not saying that my brain is overflowing with ideas all the time, but when I do get an idea I do have a hard time letting it go until I've worked it out.


The CAD model and the final version of the Eject top load stem - A few small changes

And what about your design process? Do you have some kind of standard procedure you follow when you sit down to work on something?

Since I suck at sketching by hand, which I know is the preferred "visualize-and-get-shit-on-paper" procedure for "real" designers, I usually just try to work it all out in my head first and then go straight to CAD. Sometimes I make some rudimentary sketches, but it's really not something that anyone else would be able to read or figure out. Which could be good for secrecy reasons I guess. Sometimes I make notes to highlight any special details that need to go into the design.

After all the first drafts and their revisions I generally push to get a prototype sorted as soon as possible. It really depends on the part how many revisions are needed to do before getting prototypes. It has happened that the first drawing, without amendments, goes straight to prototyping. But it has also happened that we've done 10-15 big or small revisions and it still hasn't reached the prototype stage. It can be a long and tiresome process for sure!


I'm sure you've seen this before. But have you ever pulled one apart? Quality they are

The Eject hub is a really simple idea nicely executed. But I’m sure it wasn’t as simple to execute as it was to think of – if you know what I mean? I’d say just about everyone who rides has thought of some little improvement they could make to a part on their bike, but for most people the design ends there. Just so all those people don’t feel like they’ve missed out, could you talk us through the blood sweat and tears of what is involved in making an idea into a reality?

The first thing I try to do before even starting to design a part is if it's necessary to make and get on the market. If it adds any functionality or improvement other than just looking different. This goes for the parts that I've done as Eject projects, which in reality only is the Eject hub and the stem available through Simple. When I work together with other people or companies, then of course I can't apply my own personal philosophy to everything we do. Because in all honesty if we did, then a lot of parts would probably never have left the drawing board. So instead, when working with Simple for example, I try to make the product look unique but still not go overboard so it becomes a gimmick. And if there's a way for me to push it in the direction I'd prefer to see, that's what I do.

I've never been a fan of "clone" parts, but I do also see why it's easy to work that way as a parts company - to just pick something out of a catalogue and put a logo on it. I take pride in having at least done significant changes to the design and look of the Simple parts that are based on already existing products. For example the newly released Simple cassette hub is based on the same internals and axle as the Proper & Colony hubs, but the shape of it has been completely redesigned and I've tried to add my touch to it so it works better visually together with the front hub.

So to go back to the original question...
Let's just use my front hub as an easy example.
It all started because I saw a need for front hub guards as opposed to thick flanges that would "hold up to grinding", which is quite dumb really - especially if you've paid $130 for the hub. I just wanted to make something that was more integrated into the design instead of having to strap things onto your wheel or bolt something to the dropout, or demolish the flanges of an expensive hub.

The actual designing started on the computer and it probably went through something like 5 significant "morphs" before I came up with the design that became the first prototype. A friend at my workplace at that time had access to a machine shop and he made me 6 prototypes that I, due to lack of funding, was able to sell at cost price to some friends of mine to try out. After they had been ridden for a while I decided on the changes that needed to be made. Mainly aesthetic ones, but also one or two changes that affected the function and usability.


Here's just a few of the incarnations of the hub on it's way to the final version. What you can't see is all the little changes to the internals

Later I managed to source another, bigger, machine shop that could do the first production run. For the second production run I teamed up with Simple and production moved to Taiwan and for this run I only did some minor tweaks. Now we're at version 3 and for every new version we get at least a couple of prototypes to test.

Is there some part of the process that you find really frustrating, tiresome – not fun? And what’s the best bit? That’s got to be getting the final prototypes delivered?


Ok, let's start with the boring parts... there are some things that can be very repetitive. For example when you've drafted a new sprocket design and the manufacturing drawings needs to be made for every single size. On to the frustrating bits. I guess here's where the downside of not having the formal training to do this stuff comes to play - sometimes I have an image in my mind but I can't get it to work in the program, basically just because I don't know how to accomplish it. But some of my trademarked stubbornness usually takes care of that. Then comes the hassle with manufacturers, they can be extremely closed minded about what parts they can (read: want) to make and the communication can be a huge problem. Sometimes you have to send a drawing back and forth up to 4, 5, 6... 10 times to make sure we're all on the same page.

It's all worth it in the end though, after you've worked on something for a really long time and only seen it on the computer screen for hours on end, twisting and turning it, making changes and tweaks. Finally getting that prototype delivered and, if all goes well, see it in the shops. It's such a great sense of accomplishment! The extra bonus on top of that is when you see some rider running the parts or if someone actually approaches you to say they're happy with the product.

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Right. You got sore eyes yet? That's it for now. Stay tuned for Part 2 some time around the end of the week.

 
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