Marketing bullshit. What can you say?
I actually have to write it a lot for work, so I probably hate it more than your average person.
Like everywhere, it's alive and well in bmx. And not just in the places you'd expect it. S & M have this little look book up with 3 new frames, a bit of marketing hype on each and all specs. According to the speil "Tony's (Cardona) frame is as original as his riding". Sounds really... original. Except that it has pretty much exactly the same geometry as Randy Taylor's frame.
Has eveything become so much the same that a having a different laser-cut seat stay bridge or 0.35" differnece in standover height is as original as it gets?
Screenshot: You can see the real thing here