But this tool can be used for good or, more interestingly, for evil.
Allow me to illustrate. You could compare the terms "bmx" and "sluts".
If you did you might be suprised to find that "sluts" are only marginally more popular than "bmx", with "sluts" being searched on average 3,350,000 times a month and "bmx" close behind with 2,740,000 searches a month. On average that is. Of course there may be seasonal variations and you might find, for example, that sluts are less popular at Christmas, while bmx increases in popularity.
If you were then to combine those terms and get the figures for "bmx sluts", you would find that roughly 16 hopeful kids a month are searching for those words. Useless, but interesting.
Now for some more useful, but maybe less interesting numbers.
Below is a table for the search quantities for most of the larger bmx companies. The search numbers are a monthly average over the last 12 months and I've added "bmx" after each company name just to make sure that all searches actually are for a bmx company rather some contraption that will allow obese middle aged women pedal while watching Oprah - think "fit bikes"
| Search words | Avg. Searches / Month |
| Mongoose bmx | 33,100 |
| Gt bmx | 22,000 |
| Haro bmx | 18,100 |
| Fit bmx | 12,100 |
| Animal bmx | 11,800 |
| Eastern bmx | 9,900 |
| Diamondback bmx | 9,900 |
| Sunday bmx | 8,100 |
| Odyssey bmx | 8,100 |
| Macneil bmx | 8,100 |
| Schwinn bmx | 5,400 |
| United bmx | 5,400 |
| Subrosa bmx | 4,400 |
| Huffy bmx | 4,400 |
| Federal bmx | 4,400 |
| Specialised bmx | 4,400 |
| FBM bmx | 4,400 |
| We the people bmx | 4,400 |
| Mirraco bmx | 3,600 |
| Felt bmx | 3,600 |
| Fly bmx | 3,600 |
| Mosh bmx | 2,900 |
| Profile bmx | 2,900 |
| Verde bmx | 2,900 |
| Primo bmx | 2,900 |
| Premium bmx | 2,400 |
| S&M bmx | 1,900 |
| Simple bmx | 1,900 |
| Mankind bmx | 1,600 |
| Mutiny bmx | 1,600 |
| Shadow conspiracy bmx | 1,300 |
| Standard bmx | 1,300 |
| Shimano bmx | 1,300 |
| Khe bmx | 1,000 |
| Skavenger bmx | 1,000 |
| Giant bmx | 1,000 |
| Volume bmx | 1,000 |
| Proper bmx | 880 |
| Éclat bmx | 720 |
| Terrible one bmx | 390 |
| Gsport bmx | 320 |
Now for some commentary on these ground breaking numbers:
- Mongoose, GT, Haro, Schwinn and Huffy probably get a pretty good boost from old schoolers looking for rusty old frames to re-chrome impress their friends and sell on ebay for US$3,450. At least, I hope so.
- Fit are as popular as they seem to be.
- Animal are right up there, just behind Fit without even making frames or bikes - Not bad.
- Mosh are matching it with a few big names with out actually existing any more.
- Shadow Conspiracy tie with Shimano - Well done.
So there you go, the figures aren't 100% accurate, but not bad for a rough idea of what people want.
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