You might have heard of Russ, he runs a little site called SPRFLS. I always assumed he was some kind of bmx troll with a permanent half scowl, half snigger expression - turns out he's just a regular guy. Ben Ward snapped a pic in Odyssey's offices and has posted it up on his blog. There is a distinct absence of a scowl on Russ' face and, in fact, he has kind an optomistic look about him. Must have seen some nice stuff on Ody's drawing boards.
He obviously hadn't been surfing the Impurity Bike Co's website, cause the scowl would have been in full effect.
Impurity is a new company that is half based in
They've got a post-weld heat treated frame called the WTF! V2. (The V1 kind of snuck under the radar) It's light. Not the lightest going around, but pretty close at 1.8 kgs (4 lbs) and it's got a steep head, a short back end so it's ticking the whats-hot-right-now boxes. I don't know if riding like "a mouse on crack" is hot or not, but that's how they've described it. It might be accurate, but it's an unfortunate description in that crack smoking mice tend to be unpredictable, un-nervingly twitchy and prone to snapping without warning. Personally I prefer frames that ride like sloths on smack, but I'm gen-X and we're pretty much irrelevant anyway.
It's not an easy thing to start up a bike company and I imagine that it's even harder to build a name, build confidence and make a dollar. I haven't done it, but these guys have started, so good luck to them. And I suppose you never know, in 20 years time they might be the next Odyssey.
But for now they’re unknown brand, with an unknown product and their website is their only shot at building confidence. And lets face it, when you’re flogging light weight variants on products that could potentially split your face open, confidence is kind of important. I don’t mean to be a prick, but outside of their logo and header, their website ain’t cutting it.
But, on to the actual bits…
They’ve got a stem called the Ridiculite, which does exactly what it says on the box and weighs in at a160 grams or 5.6 oz. Just to put that in perspective, the next lightest freestyle stem that I can think of is Colony’s Official stem that is 245 grams or 8.64oz. So how do you drop a further 3 oz off what everyone else has managed so far? I think the pics the Ridiculite speak for themselves:
They’ve got some plain, no-nonsense bars and again they’ve gone in heavy with the drug references and come up with the name Twist ‘em Bars. Sounds like another unfortunate tag to me, but… you know… gen-X.
On top of that they’ve got a bunch of Ti nuts and bolts, a couple of pairs of forks, a beefy Ti peg concept and some fruity descriptions on their About Us page. So don’t just sit there like a tortoise on acid… hit them up.
And a shout out to Jimmy from Eject for the heads up on Impurity