Nothing Flashy, Nothing Trashy

You know Salt? It's a brand that was put together by WeThePeople just so they could spec their completes with something a little more dignified than generic unbranded parts. It actually started out as not much more than generic parts with the Salt logo applied, but WTP have been quietly building it up into a force of it's own and it's now all available after-market.

The "quietly" part probably comes from the fact that the parts are pretty much designed to not stand out or break new ground, but just to be cheap, functional and respectable. I think it's pretty safe to say that ideal is reflected in the flip book that out now - nothing flashy, but nothing trashy:

Coming from dudes that already have a 2 top notch stand alone brands in Eclat and WeThePeople, not to mention all the Fuse protection stuff, it's pretty damn impressive that they've put together such huge catalogue of stuff right down to double-butted spokes and alloy nipples. I'm impressed anyway.