Hit upon this the other day. It's kind of corny - maybe it's an old school thing, maybe it's a racer thing.
That said, the Comp IIIs that are around now are only rated at max 40 psi - a kevlar bead, higher pressure version could actually be alright.
They've also got this up on their site - another "confidential" scoop. A pivotal version of one of the ugliest seats that you're ever likely to see:
Get excited! It's a fake shit-stained grainy polaroid of a pivotal version of an old seat - The D-Spyder. Sick!
On the up side, at least it ain't the original: