Living the Technicolour Dream

Ben Ward is a product designer at Odyssey and according to them he's "one of the main dudes behind our R&D". If you take a look at his blog you'll see that he's not only working his dream job like a maniac, but he also lives and breathes bmx.

Anyway, he's got a bike check up on the Odyssey site. Of course you'd expect no less than a top shelf Odyssey / GSport / Sunday decked out whip - and that's exactly what you get.



There's a whole bunch of new shit - gold Ribcages, spokes and nipples, the new Four:four bars, a prototype 9t driver and titanium hardware for the Ratchet hub. And the JC PCs in half black, half white.

I'm really waiting on those pedals. Without having actually ridden them, they seem to combine all the good things about plastics with the grip of a pinned ali pedal. And the black/white combos adds another little function in that you can run pins one side, pedal grind the other side and know which is which at a glance.





I'm wondering how they'll be available. They'll be coming as a full set only ie. four pieces fully assembled, but will you also be able to buy a full set of mouldings only ie. no spindles, or even individual mouldings?

Either way there'll be more colour combos than a pile of clothes at a clown orgy. Definitely not a bad sales ploy when you consider how many kids will be buying two or four sets at once to in order to be living the technicolour dream.

I've said before that I'm an Odyssey fan and it's not because they have endless variants of fruity colourways, but because they keep raising the bar and making improvements to the parts that we put on our bikes. Simple concept, hard to do.